Nike, Tech Pack | Spring 22'

Nike, Tech Pack, Built For Tomorrow | Spring 22’
Writer, Narrative Direction, Digital, Social

I was tasked with developing and creating a new tone of voice for Nike Tech Pack that would serve as the blueprint for the future seasons. The copy was written in a voice that would be witty, uplifting but was also mixed with humor and pop culture references. Some instances of copy were made to rhyme and read like a poem as well.