Nike, Giannis Antetokounmpo Zoom Freak 3
2021, Writer, Digital & Social
The First of Many
Copy for Giannis Antetokounmpo & Nike Basketball — Giannis had just come off winning the 21’ NBA championship and celebrated the next day at Chick Fil A in a now viral IG live video. I wanted to the copy to speak to that and be rooted in truth to who he was on an Instagram—a guy who likes to have fun and happens to play basketball.
Research including going through Giannis’ Instagram and finding his most frequently used emojis and making note of his love of having two spaces followed by two exclamation points !!
