Nike, Drake | NOCTA Basketball
Campaign: NOCTA Basketball
Role: Writer (collaborative)
Working on a NOCTA project was a dream come true since Drake’s been huge inspiration on how I try to mold my work ethic. I worked on early copy ideation and narrative ideas for NOCTA Basketball — an on-court apparel basketball collection.
A portion of the copy was re-edited and condensed, but I had an incredible time working on this. HUGE (beyond huge) thank you to Michael Spo for letting the the kid help with a project for the boy.
